Word: fairchild
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Crises are not new to Brady. A onetime Marine lieutenant, he started out as an advertising writer for Macy's, worked his way up at Fairchild Publications until he was publisher of Women's Wear Daily, then quit to become editorial director and publisher of Harper's Bazaar. There he stirred things up with a new approach to fashion photography that involved action and realism but unfortunately obscured the clothes. Readers objected, and he was fired a year later, in 1972. As a freelancer before joining Murdoch in 1974, Brady wrote for New York and even played...
...some 40 manufacturers are producing TV games at list prices of $40 and up. By the end of the Christmas season, Americans will have bought some 3 million of them this year-at least ten times as many as in 1975. Some of the leading makers, notably Atari, Fairchild and Magnavox, have plants working overtime and still cannot meet the demand. Nor, it seems, is there any limit to the TV games people will eventually play. By TIME's count, there are already more than 50 different varieties of video contests available, from tennis to tank warfare to ticktacktoe...
...puck past an agile goalie. Soccer aficionados can pretend they are Pelé, since the same game simulates soccer. For would-be Andrettis, there is Indy 500 (list price: $130), which comes with a vrooming sound track that may make parents wish the children were watching Captain Kangaroo. The Fairchild Video Entertainment System ($ 150 for the basic unit, $20 for cartridges containing additional games) enables homefront Pattons and Rommels to blast the bejabers out of whippet tanks in the desert; or lets the player be a skeet shooter; or pits blackjack skills against an electronic dealer who tots up bucks...
Some games have different aims. By inserting one cartridge into the sophisticated Fairchild unit, a player can become an Op artist, concocting complex traceries and Cheopsian constructions across the screen for hours on end. The unit can also make its own doodles. Fact (around $400), another system that uses cartridges to extend the range, may be a valuable teaching aid when it comes on the market next year. It flashes questions about history, science or literature onto the screen; they are answered by pressing multiple-choice buttons...
...until tomorrow" reached a cumulative audience once estimated at more than 100 billion. When not at the mike, he found time to write more than 50 books and build a communications corporation-Capital Cities-that controls a coast-to-coast string of radio and TV stations, several newspapers and Fairchild Publications, Inc. Apart from mentioning a brief skiing vacation and continuing work on his TV series, Lowell Thomas Remembers, the unretiring newsman refused to comment on his future. The reason: "People hear what you're planning and steal your ideas...