Word: fads
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...years following John Reed, chance has singled out many individuals, like him, were both associated with Harvard and sympathetic to the growing world Communist movement. For most of these men, attachment to Communism was but a passing fad, as temporary as their educational association with the University, and quite unrelated to it. For a few, Communism formed the central point of their lives, often changing them, always narrowing their future paths. An examination of the careers followed by several of these men demonstrates just how little validity there is in much of the popular impression of Harvard...
...good: an automobile crackup in which he lost his left eye. When he turned up at Giro's soon afterwards, undaunted, and joking about his eye patch ("Gotta go now, gotta do a Hathaway shirt ad"). Sammy's comfortable popularity suddenly changed into a major fad. He was hailed by every Hollywood star from Ava to Zsa Zsa. The great ones came to weep and cheer. Less enthusiastic customers got at least one impression that was almost enough to account for his appeal: Sammy Davis Jr. was a nice fellow...
...Andrew W. Contratto, University physician, commented, "I've never seen anything like it. We've had hepatitis cases throughout the year and there was nothing like this. It seems to be a fad...
Some 1,000,000 Americans have done just that-and thus established a new and burgeoning industry. Each week about 3,000 more homes go hifi. A mere fad until recently, hi-fi has become a $250 million business (equipment sales have increased as much as 500% in some areas since 1952). There is a standard pattern: about two years after an area is saturated with TV, hi-fi moves...
Except for a few years prior of 1930 when black and white saddle-shoes were the fad, Princeton undergraduates have attempted to immortalize the white buck, Since 1918, it has become a symbol of the average Princeton student, the Princetonian said...