Word: fads
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...over pattern of gooey brown and a row of real, 3-in. buttons running down the middle. It is called Coat. The girls do not laugh. Coat is pop art. And pop art, much as it may outrage Pop, not to mention Grandpop, is the biggest fad since art belonged to Dada. Symposiums discuss it; art magazines debate it; galleries compete for it. Collectors, uncertain of their own taste, find pop art paintings ideal for their chalk-walled, low-ceilinged, $125,000 co-op apartments in new buildings on Park Avenue. Even Manhattan's Museum of Modern...
Miniature golf is especially popular with teenagers, but many regular golfers are addicts. Clayton is planning a $100,000 National Open Tournament for putters in 1965. "It isn't a fad," explained a Putt-Putt executive last week. "We avoid putting in new traps and other gimmicks. What we're doing is building a golf course on which a golfer can score a hole in one on every hole...
Soul jazz is not a fad, like the Bossa Nova. Rather, it represents a thorough-going revolution which has influenced even popular music, thanks to Ray Charles...
With all the hoopla about American products coming out of Moscow last week, one might have thought Madison Avenue had been moved to Gorky Street. First came endorsement of blue jeans, a commodity the Kremlin had always disdained as a capitalist fad worn only by parasites. Nonsense, declared Izvestia, "Texas trousers" are "very useful," adding reassuringly that "the origin of blue jeans is not with Hollywood movie stars, but with real cowboys, who don't take part in wild chases and romantic gunplay, but in honest and hard work...
...opinion of the gift is mixed. The university chaplain, the Rev. William Sloane Coffin Jr., regards glossolalia as a genuine religious experience and as a natural way for students to gain "emotional release" from the tensions of college life. Another New Haven cleric rejects the phenomenon as "a gentlemanly fad." Students mostly take a dim view. "My grandmother had her Ouija board," says one. "My mother had her Bridey Murphy. Now they have this. It's all the same to me." The glossolalists expect skepticism, and respond with a rueful joke: "Maybe this is what St. Paul means...