Word: fad
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...colors of the rainbow. In Watteau, love and laughter blend into one. To round the gallery corner to Goya's Two Prisoners in Irons can be like taking a header off a cliff. Unlike the monster-painters, whose malformed "images of man" are the latest art fad (TIME, Sept. 7), Goya made the victims of inhumanity-in this case, obviously a chained father and son-touching by the simplicity of their unadorned humanity. Instead of titillating the mind with sadistic fantasies, Francisco Goya dizzies the heart with cruel fact...
Even so, Detroit thought the small car was just a fad. TIME was not so sure. In a cover story on Ford Styling Chief George Walker (Nov. 4, 1957), TIME underscored the rising chorus of complaints that "Detroit's new chariots are too long, too heavy, too brassy." What TIME was reporting did not agree with many of the automakers' market surveys. But when auto sales skidded down sharply, TIME again updated the subject in a cover story on the Big Three (May 12, 1958), buttonholed motorists around the land. TIME found that they really thought U.S. cars...
...poncho capes, hooded sweaters and jackets called "benchwarmers." New York's Peck & Peck said that sales from its mail-order back-to-school brochure are running 23% ahead of last year. Biggest demand is for old standbys such as polo and Chesterfield coats, but there is also a fad for kilt skirts and shaggy-dog coats. In Los Angeles the Smart Sixteen set is buying blankets for a sew-it-yourself skirt and blazer set. Most popular are clothes adorned with raccoon. Says Angela Kroll, buyer for Saks Fifth Avenue: "We can sell anything with raccoon." Best...
Tights and leotards have passed the fad stage, and some manufacturers report shipments running 30% ahead of last year. To go with the tights, stores are pushing boots with raccoon trim, corduroy or plaid coverings. Back-to-school teen-agers have also taken to some nonclothing fads. Among them: plastic-coated textbook covers with zany titles such as "Embalming Can Be Fun," by "Maude Lynn...
...than a decade Adrian set the pace for women's fashions across the U.S. and even to Paris, made Jean Harlow, Katherine Hepburn and Norma Shearer look like haute couture models, put Greta Garbo in sequined slacks. Lynn Fontanne in a white organdy bow that started a national fad, released Joan Crawford from a movie prison in a little basic black dress that any right-thinking woman would have given her eyeteeth...