Word: fact
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Since Google's sales operation is basically an auction system where companies come and bid on search terms, the fact that Google's revenue grew at all is not only a sign that marketers have money. It is a sign that competitors are willing to bid against one another to get the best results. A bidding system makes the buyer take a risk that by paying top dollar he can get a reasonable return. When millions of customers are willing to participate in that system to create demand for their products, the economy may be crippled...
Google's results are more than just one set of very good numbers from one fairly large American company. Since Google may do business with more businesses than any other company in the world it is a nearly perfect indicator of the fact that firms will still have money to invest in marketing if they believe it is money well spent. It also means that as some sectors of the economy collapse there are others that are doing relatively well. Looking at the world through the lense of Google's earnings is encouraging...
...investment in fictional works, especially when the line between fictional characters and reality becomes blurry. He said that this was especially pertinent to serial fiction and book series. He added that both non-fiction and fiction writers have a moral responsibility to their readers. “The fact that fiction is not real is not the point: the reader responds as it if is real,” he said. He characterized serial fiction in particular as a type of contract between writer and reader in which the reader agrees to keep reading as long as the writer produces...
...Most faculty have, in fact, seemed to enjoy the collegiality and community of sharing the dining space with student guests,” Shefte wrote to The Crimson yesterday...
...April 17 news article "SLAM Protests Staff Layoff" incorrectly attributed a quotation to "Lutjens." In fact, the quote was from Lela M. Klein, a former Service Employees International Union organizer and a current student at the Law School...