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...overwhelming list. If it's so hard to make a dent in your carbon footprint, is there a risk that people will just throw up their hands? I was worried that the results of my adventure into the heart of the energy crisis would be despair and defeat. In fact, I ended up feeling overwhelmingly optimistic. We figured out 7 trillion different applications for natural gas and petroleum. If we could do that, then we can certainly figure out a way to undo the problem. It was ingenuity that got us into this mess and it's ingenuity that will...
What's the best messaging strategy for advocates looking to wean Americans off oil? There's this idea that energy industries or traditional fossil-fuel industries are the villains and the eco-crusaders or these new clean-energy innovators are the heroes. In fact, when we take a look at the extraordinary achievements of the supposedly villainous industries, we find that they are the source of so many of our freedoms, so much of our power. And many of those industries are now becoming the source of a lot of the alternatives that will replace them. This shrill, preachy...
...than the average American family uses in an entire year. And each gallon of fuel costs many more times the cost of fuel at your local gas station, given the cost of transporting [it]. It may end up costing $100 or more per gallon. When you think about the fact that every day in Iraq something like 1.5 million gallons of fuel are delivered by truck convoy to U.S. forces, it's a staggering investment of human and financial resources. (See TIME's special report on the environment...
...explanation is that we are just fooling ourselves. In Latin, placebo means "I shall please," which suggests that the placebo effect is just a fleeting mind trick - that the mere suggestion of pharmacologically induced pain relief humors the body into temporary recovery. In trials, every drug response is in fact assumed to be at least partially due to the placebo effect. But the confounding thing about the benefits of the placebo is that the effect is often not beneficial at all. (See the top 10 medical breakthroughs...
...AIDS-vaccine study in Thailand involving more than 16,000 volunteers. The data showed that the new vaccine had protected 31% of inoculated participants from becoming infected with HIV. But a closer look at a subset of the study's volunteers now reveals that the vaccine in fact protected only 26% of the people who received it. (See pictures of Africa's AIDS crisis...