Word: extras
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...department also is responsible for bringing extra help to Cambridge in the case of a large-scale fire or emergency—a 10-alarm fire, for example, requires aid from all of Cambridge’s surrounding cities. Dispatchers then contact emergency workers from nearby towns to move in and help. This system is dubbed “mutual aid.” Each time another city’s personnel comes in to help, workers from cities even further afield must move in to take their position...
...island's size allows for a quick rollout. "We want to introduce this new concept of mobility that we call Nomadism," says Rahim, "being able to move around with the Web wherever you go." Tourism authorities hope the wireless network will convince business travelers to stay for a few extra days of holiday. But beware, vacationers?it will also mean that you're just a double-click away from the office. www.networkplus.mu
Proponents sayCSR programs present opportunities to develop new markets. After Crest, a Procter & Gamble brand, started a national dental-health program for underserved kids in 2000, it gained 15% more of the Hispanic market it had targeted. Customers may pay extra for brands that speak to their conscience. Whole Foods' meteoric rise, despite the high cost of its specialty goods, is testament to that claim. "The relationship with the consumer has to be framed in an eloquent way," says Timberland CEO Jeffrey Swartz. "Whole Foods is the best company in the world at framing that conversation...
...special effects are almost as heart-pounding and realistic as that of the remake. While many critics insist that remakes are never as good as originals, H.B. Halicki’s original heist extravaganza contradicts conventional wisdom. Even with special features about Halicki’s life and extra car chases, the Collector’s Edition of “Gone in 60 Seconds” is stale and massively overshadowed by the newer model...
...This tactic pays off best in the film’s tribunal scenes: the actors’ performances are unforced and wholly convincing. No one is guilty of self-consciously “acting.”However, neither the film’s excellent DVD transfer, its illuminating extra features, nor its guileless acting are likely to make “Punishment” enjoyable viewing for those who do not share Watkins’ politics. You might call “Punishment” political pornography: if leftist agitprop is your fetish, then “Punishment?...