Word: expression
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Dates: during 1980-1989
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Maurizio Manzini, manager of American Express in Rome, sees the emergence of a "new kind of American in Europe." He explains, "Today's tourists have more interests and a different cultural background from the elderly, usually wealthy client who in past years wanted everything organized down to the last, tiniest detail. They like to wander and find out things on their...
...American no longer has the image of a spender who throws away money," says Athens American Express General Manager George Efthyvoulidis. "He expects something in return." That lesson is apparent at least to Johannes Brenner, who owns a popular souvenir shop behind the Cathedral of Our Lady in Munich. "In former years," he confesses, "Americans were the main customers for those porcelain monsters-the huge vases and ornate groups and centerpieces, laced figurines and gilded plates. Now we sell those to the Near East. Americans know too well what Rosenthal, Meissen and Nymphenburg should look like. We still sell...
...cultural events in Europe. These tours, the agency's Don Fannon explains, "appeal to a lot of professional people who can afford to take one or two days off from work, but not a whole week." More Americans than ever are attracted to train travel: an American Express rail tour of Europe is sold out; at least 10% more vacationers have bought Eurailpass...
...about $2,900 for two weeks (airfare included), but the participant can save $4,000 by buying a Mercedes overseas and bringing it back to the U.S. The demand for deluxe travel is as lusty as ever. Says Atlanta Travel Agent Phil Osborne: "People are buying the Orient Express from London to Venice like popcorn. That's $550 for 24 hours on an old, refurbished train, not including meals. Yet we can't get enough seats...
...flight attendant's after-takeoff chant is so familiar that to an experienced traveler it sounds like "Blah, blah, blah, seat belts. Mumble, jumble, life vests under your seats." Suddenly there is an ear-opening sentence: "Welcome to People Express, the fastest-growing airline in the history of aviation!" Welcome, indeed. We are aboard People's el cheapo $149 Newark-to-London flight, and the mood of most of us is light to the point of giddiness. Who cares if it costs $3 to check a suitcase? Most of us are traveling light. So what if instead...