Word: expressed
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...addition to waiving the usual minimum income requirements of $25,000, American Express accepts unusual sources of income when granting accounts to students. Because students do not ordinarily work during the academic year, the company accepts funds such as scholarships, loans, work-study and allowances from parents as verifiable sources of income, says Director of Student Marketing Diane...
...credit card craze is not limited to credit card companies like American Express, MasterCard and Visa. Retail, oil and phone companies have created their line of credit cards for customers...
...American Express, founded in 1958, has aggressively pursued the college market since the 1979 creation of its student marketing department. It is the credit card company that offers the most incentives intended to woo college students into the world of credit...
...American Express also offers up to 30 minutes each month of free long-distance calling from MCI and special discounts to various merchants and retailers...
Although American Express would not disclose what percentage of their business centers on college students, Ty says they approach the college market with the aim to recruit long-term customers...