Word: explainer
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Dates: during 2000-2000
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...supply-side faithful who viewed Steve Forbes as a visionary, Gore to the labor leaders who saw Bill Bradley as the Real Thing. And yet in each case the decision actually had roots much deeper than the demands of the moment, roots in biography and personal philosophy, which helps explain why neither man discarded the position once he had safely wrapped up the nomination and needed to reach out to the independents. There is indeed a difference between these men, in where they came from and how they got here, in the instincts and instruments they bring to this race...
...What's an army for?" "At first you had the feeling, 'Uh-oh, this guy's not so bright,'" recalls a participant. What it took advisers a moment to realize was that Bush was being deliberately provocative--forcing them to step back from the immediate issues in order to explain the fundamental assumptions behind America's defense strategy...
...explain. Elections are not feel-good exercises in which people "finish less than first." People lose elections, and negative ads serve the positive purpose of clearly arguing which candidate should. As this magazine's TV critic, I always like to see a new generation pay homage to the classics; for instance, that pro-Bush group's "remake" of "Daisy," the 1964 Lyndon B. Johnson ad that targeted Barry Goldwater as a dangerous extremist. Both ads cut from a little girl picking petals off a daisy to footage of a nuclear explosion. The new version accused Clinton and Gore of making...
...When did we become such a nation of wimps? A too-positive campaign can fail to explain why you should choose one candidate over another. Look at the second "debate," which Bush and Gore spent agreeing with each other and which could only have fed the Ralph Nader/George Wallace belief that there ain't a dime's worth of difference between the two parties. The Bush and Gore attack ads, though, were short, sweet and to the point: Gore is a liar who favors Big Government; Bush is a fool who favors the rich. These may not have been...
...With the music recorded and mixed, it was time to get organized for "post-production." In the concluding installment, I'll explain what to do at a photo shoot in Back Bay, Boston, and how our sound technician Brook became known as "helmet-head" to hundreds of grade school children. Until then, sing a ditty. Be proud. Your moment may come soon, glockenspiel...