Word: expertly
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...NIKE, FREESTYLE Was it a commercial? Was it a music video? And did anybody care? These breathtaking TV spots, a 2 1/2-minute extended version of which ran on MTV, barely mentioned the product, except for a flash of the swoosh logo. Instead, against a spare backdrop, they showed expert dribblers dexterously pounding basketballs and executing trick maneuvers. Call it basketballet. The squeak of their soles and the thump of rubber provided a primal, trance-inducing soundtrack (with some help from hip-hop legend Afrika Bambaataa). The message: Sport is music. Sport is dance. Sport is art. And so was this...
...last week's Journal of the American Medical Association, nearly 7 million older Americans--about one-fifth of the population age 65 or older--are given medications that are rarely appropriate for people their age. Worse still, the same article reports, nearly 1 million swallow pills that an expert panel has determined senior citizens should probably never take...
Individual investors who want to bet on biotech should check with fund expert Morningstar, which ranks SunAmerica Biotech/Health 30 A (YTD: -6.92%) and Orbitex Health & Biotechnology A (-9.7%) as top performing sector mutual funds...
They're just kids--late teens, early 20s. They mainly believe in God, country and kicking ass. About religion and patriotism they are straightforward and uncomplicated, pretty typically American. Kicking ass is a different matter. At that, a Ranger or a Delta Force soldier is a world-class expert--superbly trained, heedlessly brave, a figure set very much apart from the rest of us. In large measure, that's because his elite military status has given him something he didn't find in school or on the streets back home--that fierce pride in self, unit and mission that accrues...
...Besides the short rEsumE, James had no experience in TV or in Asia. But Rupert Murdoch wasn't looking for an expert: he wanted a trusted emissary who would look after his interests with the unswerving dedication of, well, family. In Asia, where family connections carry tremendous weight, someone with the Murdoch pedigree makes an ideal ambassador. Besides, Rupert already had somebody who knew about TV and Asia: himself. "You put someone in charge without any practical experience running a large business and you'd think it would be a prescription for disaster," says a senior News Corp. executive...