Word: exoticization
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The California-born Partch, who died in 1974, was a noteworthy iconoclast. Dissatisfied with the "tempered" method of tuning in use since the time of Bach, Partch sought a purer, just intonation based on the harmonic overtones that resonate naturally when any note is sounded. To make his microtones audible...
Inspired by exotic wind-blown sandscapes and enchanted desert oases, the new Wrangler Sahara . . . features . . . khaki trailcloth seating, tastefully accented in tan, and matching khaki carpeting . . . a choice of khaki or coffee paint treatments, a khaki-color soft top the stylish way to get around for today's fashionable desert...
But then I arrived at Harvard and met people who liked the color black and who smoked imported cigarettes--none of this domestic cowboy Marlboro crap. They understood--really understood--James Joyce on a first reading. I met a girl named Anastasia who had a vaguely European-sounding accent and...
While traditional exports are under pressure, the Japanese are busily trying to develop entirely new markets. The government of Prime Minister Yasuhiro Nakasone has offered its blessing -- and a sizable chunk of its budget -- to firms that are moving into such high-tech fields as supercomputers, biotechnology, lasers, aerospace and...
Other vendors saw the Oktoberfest solely as a chance to make money. Michael Jordan, who ran the exotic Indian accessory booth, said "We are here to make money. The Oktoberfest itself has little significance. It could actually be characterized as totally irrelevant."