Word: exner
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...quarter of 1957 than in all of 1956. Chief reason for Chrysler's comeback: the styling, epitomized by flashy tail fins, which makes its 1957 line the most rakish on the road. At Chrysler nowadays, nothing is too good for the man responsible: handsome, silver-haired Virgil Max Exner, 47, the company's ace designer since...
Michigan-born Virgil Exner sketched autos in school when he should have been studying Latin, went on to Notre Dame to study art and design. After stints as chief stylist for G.M.'s Pontiac division, and chief styling engineer for Studebaker (at the age of 29), he joined Chrysler at a time when President K. T. Keller, who once snorted at postwar advances as "the Jell-O school of design," was holding fast to Chrysler's ultraconservative styling. Under new President Lester Lum Colbert, Exner set about modernizing Chrysler's line, put the company back...
Gulps & Gambles. Exner had his own ideas of what an automobile should look like. "What I wanted," he says, "was a lean, taut look rather than a static look-a look of thrust. People are used to the dart or wedge-shaped theme. They see it on jet planes, racing cars, big racing boats. I thought people would like them, particularly young people, and the young people would sell their parents." Seeing the designs for the first time one chilly day in November 1954, Chrysler's brass gulped, fretted that they might be too strong for the U.S. public...
Chrysler has given Designer Virgil M. Exner, a former Raymond Loewy assistant, a free hand on its 1955s-so free, in fact, that even last week minor changes were still being made on the new models on the test track. Chrysler, which has run against the trend to long, low styling, has reversed itself. Dodge and Plymouth will both be longer and lower. Chrysler's most powerful engine will be raised from 235 h.p. to 245 h.p. or better...
...late Dr. Prince Morrow, the late great Charles William Eliot of Harvard University and members of the American Federation for Sex Hygiene who in 1914 helped found the American Social Hygiene Association. Director today of the Association's Division of Educational Measures and Consultant is Dr. Max Joseph Exner. Austrian-born 60 years ago, Dr. Exner was at 19 an expert gymnast, took a Y. M. C. A. course in physical education, became physical education director at Carleton College (Northfield, Minn.). Meanwhile he took college courses, studied medicine, took his M. D. degree in 1906. As director...