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...that by selling 100,000 personality and psychedelic wall posters (at $1 each). At a higher level, the company sold 105,000 youth air-fare identification cards for American Airlines-and kept $2 of the $3 price of each card for its effort. To help manufacturers boost sales of everyday products, N.S.M.C. "reps" place soft-sell posters on strategically located bulletin boards. In one such campaign, Alka-Seltzer offered to send a "cramming pillow-it allows you to cram effortlessly until the wee hours" to anybody who sent...

Author: /time Magazine | Title: Marketing: Putting a Thesis to Work | 5/31/1968 | See Source »

...Rumanian man in the street, liberalization is still mostly a promise. The country's press remains the most controlled in Eastern Europe, and the police continue to keep a tight rein on the country's everyday life. Still, anticipating the effects of liberalization in nearby Czechoslovakia, Ceauşescu has begun to ease up on his people. "The past, when people went to work never knowing whether they would return home," he says, "must never be allowed to be repeated." To ensure that it is not repeated, he has purged 20,000 Stalinists from the government, including...

Author: /time Magazine | Title: Rumania: Balkan Admirers | 5/24/1968 | See Source »

...since the days when Julius Caesar's centurions were bawling out greenhorns as they learned the goose-stepping passus Romanus. Replacing hoary drill instructors are cool specialists; no longer mechanical spiels learned by rote and replete with undigested, ill-pronounced jargon, lessons are couched in the G.I.s' everyday language; small items of equipment once invisible to troopers at the back of the class can now be magnified on TV screens...

Author: /time Magazine | Title: Armed Forces: Now See This! | 5/10/1968 | See Source »

Just as the play concerns ordinary existence and some higher form of life which Eliot calls "trans-humanization," so the language alternates between verse which approximates the rhythms of everyday speech and, occasionally, transcedent bursts of poetry. But the current production hangs somewhere in between, slightly stilted when it wants to be conversational, slightly prosaic when it wants to be luminous. The net effect is to add to the sensation of discomfort...

Author: By Lee H. Simowitz, | Title: Cocktail Party | 5/3/1968 | See Source »

...recurring dilemma that Agnon never quite resolves in his stories. His scholar-heroes dream of locking themselves up with some sanctified absolute discipline that will freeze change and make even time stand still. Yet, like the guest, they feel disturbing tugs toward the world outside-toward the everyday pleasures of walking in the forest or smiling once more at Rachel, the hotel-keeper's daughter. It is as if what keeps security in also keeps the very flavor of life out. And so, at the moment they discover their sanctuary, Agnon's characters find themselves...

Author: /time Magazine | Title: Books: The New Wandering Jew | 4/19/1968 | See Source »

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