Word: eventing
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...fight, a pay-per-view record. Know how many households watched WWE wrestling on the USA network a few weeks ago? Over 3.8 million. So, a fake fighting program aired on a ho-hum weekday evening crushed the audience for boxing's biggest, most outrageously hyped pay-per-view event EVER. (See pictures of people boxing out of poverty and prison in Thailand...
...view fight in someone's living room, lowering the per-person cost for a $50 bout. Fine. Assuming that for every household that purchased De La Hoya-Mayweather, five people saw it, that's 12 million viewers - not bad. Yet, even by this optimistic measure, boxing's biggest event this decade still couldn't outdraw the audience for last week's New England Patriots-Buffalo Bills regular season game on ESPN, which reached 14 million viewers...
...theater chains. "We want to provide an option for people looking to get out and have a good time, and it's an opportunity to raise the sport to the next level in the eyes of consumers. If it's on the big screen, you know it's an event...
...recession, so the timing seems right. But Ganis worries that sports consumption has become too personalized - in the living room, on the computer, on the cell phone - for fans to abruptly change their habits. "The days when a mass audience went to movie theaters to watch a live event have come and gone," he says...
Following the three-hour event, the birthday boy made his way over to the Masters' Tea at Lowell House, joking that his tie was actually his "ticket" into his old home, which he vists when in town...