Word: even
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Dates: during 1970-1970
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...Matter of Mood. Even if more money pours forth from Congress or the Federal Reserve, the big question is how much jittery consumers will spend. "The consumer is the key to 1971," says Harvard's Otto Eckstein, reflecting the overall view of TIME'S Board of Economists. "If retailing does not do very well next year, nothing else will...
...Katona, today's consumers spend money freely only when they are in the right mood to do so, rather than because they urgently need goods and services. Katona believes that buying habits are more affected than they once were by such problems as racial conflicts, student riots, crime, even pollution...
...this attention, the consumer has turned into something of a Scrooge. Even The Salvation Army is having trouble prying dimes out of him. In department stores, cash-register tapes for the Christmas season are running scarcely above last year's cheerless levels. The National Retail Merchants Association in November had predicted a rise of 6%. Then its officials took one look at the early returns and revised their forecast to a 3% or 4% gain. Considering inflation, that would amount to as much as a 3% drop in the volume of goods actually sold...
Practical Gifts. Even more ominous than total sales are the signs that a new parsimony in gift giving has infected the public. "The average sale is going to be down this year," says Robert Daly, Chicago district manager of Montgomery Ward. "Christmas business is spotty," adds Ralph Lazarus, chairman of Federated Department Stores. "Shoppers are buying pure necessities but not luxury items." complains Richard Lusk, head of the Denver Retail Merchants Association...
...Errol Flynn (albeit a spindly one) of the British boudoir. Prinking Lotharios always meet their match, of course, and Sellers' downfall comes at the hand of a goofy colonial bird (Goldie Hawn). Sellers is fitfully amusing when not indulging an inexplicable penchant for removing his clothes. But not even his comic talents can keep this writer's Frisby aloft...