Word: etc
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Dates: during 1940-1949
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Leavitt & Pierce is already sporting laurel and one of the few sets of colored lights around, and its front window positively glistens with lighters, cigaret cases, etc...
...cited special need for bi-linguists who can read any Scandinavian, German, or eastern European--Balkan, Czechoslovakian, etc.--tongues...
...balloon" has risen to 140,000 feet (26½-miles), breaking the altitude record for any man-made object except rockets. So the U.S. Army Signal Corps announced last week. The balloon, released over Belmar, N.J. carried 2½ pounds of instruments which radioed data on atmospheric pressure, temperature, etc. The maximum altitude was deduced from the pressure signals; the balloon disappeared behind clouds at about 40,000 feet, was not seen again...
...dealers in Philadelphia sold out the next day. Such success has brought new advertisers flocking in-their number rose from 243 in June to 495 in October-but at a very heavy price. The standard rate for one network TV hour in New York (exclusive of talent, production, etc.) is $1,000. Telecasters estimate that they need about $3,000 to break even. As a result, the entire industry is on a cost-cutting hunt. Some new twists...
...Philadelphia's WFIL picked up a radio trick and offered advertisers the "package rate" (including station time, normal rehearsal time, staff production fees, stock scenery, etc.). Although WFIL boosted its rates at the same time (from $300 to $400 an hour), advertisers thought the new system would eventually help them cut costs...