Word: establishment
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Every company wants its brands to be popular abroad. But while many are working to establish a presence beyond their home market, only an elite handful have attained a truly global presence. So says a recent report by market research company ACNielson. The researchers studied hundreds of billion-dollar brands in more than 50 categories including soft drinks, hair care and diapers (a noteworthy omission is cars, which ACNielson does not track), and concluded that only 43 are world renowned. Among them are Fanta soda (Coca-Cola Co.) and Whiskas cat food (Mars), which are popular in Europe, the Middle...
...special-ops soldiers on the ground in Afghanistan rose to 300, with hundreds more headed in to hunt down the remnants of the al-Qaeda brass. Members of Britain's Elite Special Air Service regiment are said to be assisting American commandos in the manhunt. The Pentagon may still establish forward bases in Afghanistan to stage special-ops search-and-destroy missions alongside the Pashtun in the south and to secure humanitarian supply lines in the north. But American military planners remained leery of sending ground troops into the caves to root out the enemy in person. They would prefer...
...Mark Thompson: Their first mission will be to take care of themselves. Whether they go in with 800 or 1500 troops, their first goal will be to establish perimeter security. I went into Kosovo with the Marines and it was interesting to see how they use their vehicles to form an outer perimeter within which they would live. Here they'll be living in some existing infrastructure at the airfield where they're landing rather than living out of their trucks. It's good that they're at an airfield, because that means high visibility over a greater distance...
America and the world face a challenge in Afghanistan. The U.N.’s attempts to establish a provisional government are essential, but they are only the first steps. If we leave without considering the future of the Afghan people, the tragedy that they have lived over the last several decades—and the tragedy that we have suffered in the last few months—will almost certainly be repeated...
Taubman, who in 1988 gave $15 million to fund the center, is currently on trial for coordinating efforts with Christie’s auction house to establish higher prices and share confidential client information. He has pleaded not guilty...