Word: essent
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...newspaper readers in New York City, Chicago and Philadelphia, the ad that promised a 50? saving on purchases of Essent Shampoo was nothing special. But to police authorities, it was the largest sting operation ever organized against coupon crooks...
...trying to catch people who fraudulently redeem coupons for shampoo, dog food and other products without buying the goods. No one knows the total take from this sort of nickel-and-dime thievery, but industry rumors range as high as $350 million every year. A.S.I.S. reasoned that since Essent does not exist, only thieves would turn in the chits. To maintain secrecy, it did not tell the publishers that the ad was phony...
...praesentem videmus, virum et suo et patris et Collegii sui nomine nobis dilectum. Donec Alpium inter culmina ingentes illae glaciei moles desuper paullatim descendunt, tam diupatris illius nomen superstes vivet, qui, in Republica non magna natus, Rempublicam maximam gloriae suae fecit participem, expertus scilicet vetera illa verba quam vera essent...
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