Word: ernesto
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...Motorcycle Diaries, the first of two movies about Ernesto (Che) Guevara (starring Gael Garcia Bernal, below), opens in the U.S. next month; the second, Che (with Benicio del Toro), will follow next year. They have sparked another batch of commercial tributes to the icon of '60s rebellion...
...Italians, you just need to go to the piazza in town and you'll see it yourself." Everyone who showed up was given a number and eventually led in groups of 15 or 20 into an air-conditioned hotel conference room. There was a 50-year-old named Ernesto who likes house music, a woman who wants to overcome her stuttering speech impediment, and dozens who admit to big showbiz ambitions. A 22-year-old named Salvatore had just given up his dreams of being a pro football player. "I guess it's time to grow up, but I think...
...Ernesto Perez-Carillo Jr., 52, considers that improbable journey as he strolls among the dozen men and women sorting and rolling molasses-colored leaves in El Credito Cigars' pungent storefront in Miami's Little Havana. His father expanded production to 140,000 cigars a day, at one point supplying troops during World War II. They fled to Miami after Fidel Castro's takeover in 1959. In 1968, finally convinced the exile was permanent, the elder Ernesto paid $5,000 for a cigarmaking factory in Miami. To find a niche among the 30 or so other cigar factories, Ernesto Sr. began...
Though he had set out for New York City to make it as a jazz drummer, Ernesto Perez-Carillo Jr. returned to Miami when his father came down with Lou Gehrig's disease. In the midst of negotiations to sell the business, "something came over me," says Perez-Carillo. He persuaded his father to decline the offer and turn the business over to him. Ernesto Sr. died in 1980. El Credito's focus on premium lines paid off in the early '90s, gaining the company notice during the cigar boom. An article in Cigar Aficionado magazine sparked a flood...
...trickiest decision for immigrant business owners is often the exit strategy. Though both have worked in the business, Perez-Carillo's son Ernesto III, 22, is a recent Stanford grad and consultant, and his daughter Lissette McPhillips, 30, is a lawyer. So Perez-Carillo knew he faced a choice in 1999 when tobacco company Swedish Match offered to buy El Credito for a reported $20 million. He sold. "Most people would have thought, Millions and millions of dollars--this is my dream, my dream has come true," says McPhillips. But for her father, "there was a sadness there." Perez-Carillo...