Word: ericksons
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...campaign to make worried consumers spend more will be prepared by Manhattan's McCann-Erickson Inc., which also conducted the 1954 Advertising Council campaign to bolster national confidence. It will emphasize that 1) the U.S. population is growing by 4,000,000 people each year, and the prosperity curve follows right alongside the population curve; 2) family income, even after taxes, is at an alltime high of $5,300, is expected to pass $7,000 by 1975, and individual savings are at a record level of $340 billion. Among the ads: the picture of a stork perched...
...last week, Kudner had only four small G.M. accounts worth some $6.000,000 left-Fisher Body, Allison Engine, Cleveland Diesel, Detroit Diesel. Madison Avenue was taking bets on which would be the next to go, and who would pick up Frigidaire and G.M.C. Truck. One leading possibility: McCann-Erickson, which gave up Chrysler to take over Buick. is anxious for a crack at the rest of G.M.'s big business-though it would have to give up its Westinghouse account to take on rival Frigidaire...
...Buick choice by no means ended the excitement along Madison Avenue. At week's end the top agencies were scrambling just as hard for the Chrysler account that McCann-Erickson dropped. Up for grabs also is the $5,000,000 Lincoln account. Young & Rubicam gave it up three weeks ago when it decided it could not get along with new Lincoln Boss James Nance...
...effort to bolster its badly skidding sales, hurt by Buick's stodgy styling. Buick, in third place only two years ago, is now in fifth, behind Plymouth and Oldsmobile. What Ragsdale apparently wanted was the same kind of eye-catching "Forward Look" campaign that McGann-Erickson had worked out for Chrysler. He could also use some of McCann-Erickson's research facilities to find out how to make his car sell...
Along ad alley, Harper has pushed his agency out in front by emphasizing market research. The Oklahoma-born son of an adman, Harper graduated from Yale ('38) and joined McCann-Erickson as an office boy. He shot up fast, became president in 1948 at 32. Since then, he has quadrupled the agency's billings (Coca-Cola, Westinghouse, Chesterfield, etc.) to $250 million last year, hopes eventually to push McCann ahead of the No. I agency, J. Walter Thompson...