Word: entrepreneurs
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Dates: during 1960-1969
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...this shifting scene, a bold new entrepreneur has appeared: the new-product specialist, the privateer who will find or develop a product for any company willing to pay. These specialists contend that most U.S. corporate managers, for all their talk about market research, still think more in terms of product than consumer. The privateers are usually young veterans of advertising or marketing who work on ideas supplied by clients or develop and sell products on their own. More than 20 independent new-product firms are at work on projects for General Foods, National Biscuit, Johnson & Johnson, Bristol-Myers, Continental...
Help from Raquel. It would please Steinberg if the U.S. financial community would also accept him as the sobersided entrepreneur that he believes himself to be. He started his company with $25,000 borrowed from his father, bought IBM computers and leased them to users at rates below IBM's own rental charges. He could undercut IBM's prices because he was willing to risk depreciating the computers over eight instead of four years, gambling successfully on a longer useful life of the equipment. From this base he moved into related fields, buying a container-leasing company...
December will bring the new Neil Simon play to the Colonial. Titled The Last of the Red Hot Lovers, it is the story of a seafood restaurant entrepreneur and a trio of mistresses. The middleaged hero will be played by James Coco, who made a splash last season in the New York production of Next. The director is Robert Moore, who contributed the dazzling staging accountable for much of the success of New York's current Boys in the Band and Promises, Promises...
When Veeck bought out the twenty-four racing dates of Berkshire Downs two months ago, horseplayers were overjoyed. The reality of a fall meeting at Suffolk Downs seemed virtually assured. Since then, Veeck, a brilliant entrepreneur, has been trying to find his way through the local politicians version of the Porteus maze test...
...Cattle Boat. Kerkorian does not care much for the thrill of the roulette wheel. He lives with his British-born wife and their two young daughters in a $250,000 ranch house next to Las Vegas' Desert Inn golf course. Only recently has the slim, dark-haired entrepreneur begun to show signs that the jet-set life might appeal to him. Last winter, he launched a 147-ft. motor yacht and traded up from a Lockheed Jetstar to a white-and-green DC-9 jet in which he installed a lavish office. It was the first such plane...