Word: enough
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Dates: during 2000-2000
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...enough of William Shatner's priceline.com commercial? Surf for it with the Star Trek phaser remote (original series, natch...
...Hart developed a radical if unoriginal critique of American democracy, an ideal irredeemably corrupted by money, cynicism and campaign trickery. Here, his fictional hero is his mouthpiece. Hart could have eliminated the middleman--Che, in this case--and written a straightforward tract on his theory of radical democracy. Sure enough: "That's my next book," he says. But without a thriller wrapped around them--and without John Blackthorn--his ideas may be a tougher sell...
...hand you a clear-cut answer about whether to circumcise your child. The conclusions of a major 10-year study are, well, equivocal. The risk of a baby suffering a complication--excess bleeding or, worse, permanent damage to the penis--is 1 in 500. The odds are certainly low enough to deem the procedure safe, but may still be too high for some parents. The benefits are also persuasive: for every complication that occurs, six circumcised newborns are expected to avoid urinary-tract infections. Confused? Talk it over with your doctor...
...affects the bottom line. Many e-tailers have abandoned all hope of profit in their race to win market share. "But if customer-acquisition costs are only part of the red ink," Sharma warns, "then your cost of doing business is too high or you're not charging enough, and you won't be able to survive." A lot of the reasons Amazon has done so well--bigger warehouses, superior customer service, low prices--have kept it deep in red ink. It will be harder for lesser-known e-commerce companies to get away with that. "Investors," Sharma says, "will...
...help reduce the chance of a cut-and-run considerably. First tip: Post a toll-free number, and staff the phones. Ken Seiff, CEO of Bluefly.com which sells discount designer apparel (big holiday seller: $79 pashmina scarves), attributes his company's favorable traffic-to-sales ratio to having enough live customer-service reps (70 during the busiest December weeks, up from just four in September) on hand to answer customer calls and reply to e-mail inquiries. "Everybody who's on the payroll took a turn," he says...