Word: enjoyability
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Dates: during 1970-1979
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...years, Benedict has averaged a return of only 3.5% on the $3.5 million present value of his investment. Of course, since he bought much of the land and many of the machines when prices were lower, his return on original investment is substantially higher; nonetheless, in theory he could enjoy a larger income by selling out and putting the money in bank certificates of deposit paying around 9% interest. Such profits on even the most efficient farms are too meager to interest big corporations. The fears that the family farm would be taken over by "agribusiness" have proved unfounded. Corporations...
...children all seem to enjoy farming, but Pat insists that they not make up their minds about careers until they finish college. Says Pat: "I've seen some families come to blows because a son was forced to farm when he didn't want to." But last year, when he bought still another neighbor's farm, Pat for the first time left the house standing because "it would be perfect for one of the kids...
...kids here are incredibly bright, but everything is just so structured. There's simply no time to interact, relax, or enjoy yourself," he said. "It's like you have to schedule your fucking," he added with a smile...
...Paulo advertising agency to improve his image. At their direction, he abandoned his customary tinted glasses for clear lenses, began to kiss babies and beauty queens and even submitted to a kindergarten interview session, during which he told one mite of his upcoming presidency: "I won't enjoy it at all. I promise you that." In what was intended as a jocular reference to his past service in the cavalry, Figueiredo allowed that he preferred "the smell of horses to the smell of people." He was dismayed when the remark was headlined across Brazil...
What's disturbing is not that people like to dress fancy and have a good time--even children enjoy playing house and wearing crowns. It is that the ideologies of these liberal Kennedys, Galbraiths, student politicos and journalists stand in bleak contrast to their elitist lifestyles and pretensions. How will Americans view a lavish black-tie affair to open a school of public service...