Word: engineeer
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For the past decade and a half, the frantic pace of urbanization has been the transformative engine driving this country's economy, as some 300-400 million people from dirt-poor farming regions made their way to relative prosperity in cities. Within the contours of that great migration, however, there...
Yes, its V8 engine guzzles a lot of gas. But the car is used very little, only for occasional necessary short trips and the odd journey for recreational purposes. The advice I'd received from green experts is that it's preferable to keep an old car going for as...
So relax. Ride your little electric scooters, and eat your free salmon carpaccio. You and your $500 stock are fine, probably. The only scary thing is, Microsoft has a history of trying to turn big numbers into industry dominance even when it doesn't have lots of good ideas. It...
But you're already a winner, since you're a buyer in a market where supply greatly outstrips demand. Seriously, if Microsoft's $44.6 billion bid for Yahoo! means one thing, it's that advertising--not subscriptions or surveys or micropayments--is the engine that Internet content will run on...
You have the power. If advertising is the engine that Internet content runs on, your attention is what fuels that engine. As big as this deal is, it's really just you that everybody's fighting over.