Word: energistics
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...year. Yet for some reason--our brain circuitry's own Y2K bug perhaps--millennium is also the most shamelessly misspelled one. In 1999, newspaper and magazine editors in America and Britain omitted the second n a full 4,709 times. There's Elizabeth Arden's new Millenium Energist Revitalizing Emulsion; New York City's Millenium Hilton Hotel; and later this month, a New Year's Eve scene from the NBC movie Y2K, above. A concierge at the Millenium Hilton offers an explanation: "We did it to have originality--for the creativity...
...recent article in Artforum magazine, critic Ronny H. Cohen describes a contemporary trend in art that is similarly aggressive, one that may have evolved from Dada by way of Pollock and the Abstract Expressionists of the 1950s. Cohen dubs the work of the artists "Energism" and states that Energist works have the ability to "flash out pictorial/emotive expression with such force that the impact freezes us." What the works fear most "is the possibility of coming across as boring." Significant in Cohen's analysis is that Energism (like Dada) is defined not by a set of formal criteria...
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