Word: encyclopedia
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Dates: during 1960-1969
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...nose, so I dropped the subject. In Palmyra, Ind., I asked a farmer how he felt about Kennedy. "My politics is my business," he said. In Paoli, Ind., I asked a housewife if she was alarmed about Berlin: "If you're another one of those encyclopedia salesmen, you're just wasting your time," she said...
Last week the Ford Foundation gave Franklin $1,000,000 to spur a wealth of new projects, notably the creation of a one-volume encyclopedia, slated for translation into five languages. The work is slow, since each version has to add local lore about flora, history and religion. But the promise is big, since few of the countries have any kind of reference books. With its new Ford money, Franklin is also thinking about untapped markets from Spanish-speaking Latin America to French-speaking West Africa. Soon due for Africa: a first edition of Ferdinand the Bull in Ewe, Fanti...
What are the Sox' chances of maintaining their present lofty gait (7-5)? That's like asking what are the chances that a rhesus monkey, given a pack of Corrasable Bond and rubber stamps of the letters A and X, will turn out the 1962 edition of the Encyclopedia Britannica. But the Red Sox are high in the commodity known as spirit, and as Connie Mack used to say, if you haven't got it there, the prospects of your having it at all are remote at best...
...turning point came in 1956, when Benton brought into Great Books the salesman-stocky, bespectacled Kenneth M. Harden, a veteran of 37 years of encyclopedia selling. At the time he took over as national sales manager, recalls Harden, Great Books executives "felt there was a 2% cream on top of our society who were Great Books prospects-the eggheads." Countered Harden: "Let's go after the mass market-the butcher, the baker, the candlestick maker...
...tried to make him ambassador to The Netherlands, Greece or Argentina, but all three governments refused to accept him because Molotov obviously did not enjoy the confidence of his own regime. While serving his Outer Mongolian exile, he suffered further ignominy: his name was dropped from the latest Soviet encyclopedia...