Word: elkington
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JOHN BROWNE by John Elkington...
When he left Montgomery Ward to join its more or less moribund mail order rival, Sears, Roebuck & Co., as vice president 44 years ago, General Robert Elkington Wood brought with him a long catalogue of eccentricities...
...aggressive postwar expansion, Sears, Roebuck & Co.'s Chairman Robert Elkington Wood has come a cropper only once. He successfully poured $305 million into new and improved stores throughout the U.S., spent another $25 million to establish Sears as Latin America's biggest retailer. But when he tried to crack the Canadian market in 1946, General Wood soon had to back out because of customs and currency restrictions. Last week, undaunted, Bob Wood bet $24 million that he could make good in Canada...
...chairman of the board of Sears, Roebuck & Co., Robert Elkington Wood, 72, runs the biggest general store in the world. Last year Sears, Roebuck sold the astronomical number of 500,000,000 separate items-everything from a one-ounce sewing bobbin to a 2,200-lb.brooder house. But the biggest mail-order seller of all was, as usual, diapers. To Merchandiser Wood, this fact is significant. It illustrates his motto that a "business, to stay healthy, must grow with the nation...
Prime mover of the Sears experiment is forthright, pink-cheeked General Robert Elkington Wood, 65-year-old Sears board chairman. An aggressive merchandiser, West Pointer Wood has long dreamed of chancing the Mexican market, but risks have always tempered his enthusiasm. They still do. Said Bob Wood last week: "Hell, this is strictly . . . a gamble . . . [but] we're hoping it will be a success and then we can go on and expand in Latin America...