Word: element
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...Adman Collins' life is dullness. "When I pick up a newspaper or look at a magazine." he says, "I find 95% of the copy is deadly serious, in fact downright dreary." Most advertising he finds even worse. Though alert copywriters should pounce merrily on "humor . . . and the human element in situations and merchandise," he warns that they must not be funny more than 5% of the time. He admits: "I do not think there is anything funny about a Baldwin locomotive." Chief tenet of Adman Collins' advertising creed is honesty. He deplores the blasts of exaggeration which have...
...Kaufman; Sam Harris, producer). In collaboration for the first time since they wrote The Royal Family, Playwrights Kaufman & Ferber have turned out a piece in which they should take pleasure and profit, too. Dinner at Eight is seriocomic, and it may be inferred that Miss Ferber supplied the serio-element, Mr. Kaufman the comic. The deft Kaufman hand, however, is thoroughly evident in this excellent play's shrewd direction...
...addition to Hunn, Richard Wason Lawrence, 4D.D.S., was chosen vice president, and Louis Kroll, 3D.D.S., secretary. The treasurer is to be Frank Albert Nemee, 3D.D.S. The list of speakers and their subjects was also announced and is as follows:--November 9, Dr. W. B. Cannon '96, "The Element of Chance in Research." December 8, Dr. P. E. Boyle, "Abnormalities in the Calcification of Teeth." January 12, Dr. C. C. Suminous, "Cancer." February 9, Seminar night, at which the Juniors will read their tutorial papers--Dr. G. H. Wright in charge. March 9, Dr. R. J. Nagle, "Researches in Metallurgy." April...
...orchestra, which suffers in comparison with the Los Angeles Philharmonic, has given many a noteworthy concert, but for years it was a bone of contention between wealthy Jews who liked and supported hulking Conductor Alfred Hertz, and the Bohemian Club element who have never quite forgiven Hertz for displacing their convivial clubmember, Henry Hadley...
...their ways. There will be no delay in socializing the Bank of England and certain industries that have long been slated for government control. The resolution passed at Leicester is essentially an impatient repetition of the old cry: "Socialism in our day." Today it appears that the intellectual socialist element is dissatisfied with its past role of adviser to the stand-pat trade unions, and intends to renew its appeal by turning to the professions and to the bourgeois classes in general...