Word: ego
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...patients' had - and people think that sports stars automatically know who the best doctors are. (They are, of course, quite wrong.) It's a tremendous practice-builder to have a few celebs on your roster. It can also be, if you don't watch out, a tremendous ego-inflator. Not that a surgeon's legendary ego needs growth - it's usually huge enough already. Sometimes that's a good thing: Much as Johnny's star confidence elevated the mood of the office, the surgeon's big ego can often buoy up a sick patient, maybe even firing up a parallel...
...patients. Their effectiveness in advanced arthritis isn't great, but they have little in the way of downsides - and what better psychic enhancer could I ask for than having my patient sell me the product? (Surely, it would encourage recovery more than his star power and my doctor's ego combined.) So, we went for the introductory offer, and he got his shots...
...important thing in his world. Sure, he'd say he was doing it because he feels a moral obligation to intervene in a time of unparalleled crisis. But running for President is by definition an act of hubris, and Gore has spent the past couple of years defying his ego and sublimating himself to a larger goal. Running for President would mean returning to a role he'd already transcended. He'd turn into - again - just another politician, when a lot of people thought he might be something better than that...
After 11 years away, elderly writer (and Roth crypto-alter ego) Nathan Zuckerman returns to Manhattan to leer at young ladies, pursue a literary mystery and get his leaky urethra looked at. This is minor Roth--fencing listlessly with the Reaper, Zuckerman is occasionally gruffly touching but mostly just embarrassing. Let him die already...
...Then came GE CEO Jack Welch, who received $7 million for his 2001 tell-all, Jack: Straight from the Gut. Of course, there are motivations for writing a book besides money: the earnest desire to pass along lessons learned, the urge to settle a few scores, not to mention ego. This month brings three new CEO tomes that span the spectrum of management styles from California New Age to pinstripe M.B.A. As different as they are, these corporate chiefs all worry about similar issues--making better products, weathering economic downturns, motivating employees--albeit in their own vocabularies...