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Raising money for their company, Johnson Seafarms, was not so effortless. The $60 billion fish-farming industry has a foul reputation from problems associated with caged salmon, such as parasites and pollution from concentrated fish wastes. Investors were leery. Viguie and Rzepkowski argued that farming cod would be cleaner. Cod is white fleshed, so it doesn't require dyes that are added to farmed salmon; nor does cod attract sea lice, so chemical pesticides aren't needed. By 2005, Johnson Seafarms had raised $38 million and had begun exporting cod to U.S. restaurants and specialty markets. The company aims...

Author: /time Magazine | Title: Playing God With Cod | 10/9/2005 | See Source »

Lane doesn't let Broderick be reticent. He forces him out, keeps him from coasting on that effortless Ferris Bueller charm. "It's comfortable and at the same time not too comfortable," Broderick says. "It's very on-your-toes. He's very challenging onstage. It sounds like a boxing match--and it is, a little bit. There are elements of competitiveness, but it's the good kind. He's very agile. You have to pay attention...

Author: /time Magazine | Title: A Pair of Jokers | 10/9/2005 | See Source »

...sure, Beck did seem a bit disinterested at times. But maybe that’s not the right word. He was comfortable. It all seemed effortless for him. He let Faulkner do the ridiculous stuff, and conserved his energy for transcendent moments like the breakdown in the middle of “Where It’s At,” during which his eyes focused, and he informed us that he was “gonna count it down, and then we’re gonna jump.” Four. Three. Two. One. And thousands were airborne...

Author: By Abe J. Riesman, CRIMSON STAFF WRITER | Title: Let Doctor Hansen Rock You | 10/7/2005 | See Source »

...dumbest investment I ever made was to buy an apartment in Manhattan in the late '80s. Prices were soaring, and it seemed like an effortless way to get rich, so my brother and I pooled our money and bought a place for $327,000. Within 18 months, the market tanked and the apartment's value plunged by a third. By then our tenant--who turned out to be a coke-snorting stripper--had stopped paying rent. When I threatened to change the locks, she whacked me on the head with her handbag and warned, "I know people in this...

Author: /time Magazine | Title: Investing: Shanghai Fever | 7/18/2005 | See Source »

...Stern reached Horowitz by phone to say he had had tears in his eyes throughout the concert. Horowitz had once more proclaimed himself the greatest of living pianists. By turns elegant, playful, probing, introspective and, finally, heroic, Horowitz had also reaffirmed his lineage as the last romantic, whose artless, effortless, larger-than-life pianism, redolent with spontaneity and freshness, is a vanishing...

Author: /time Magazine | Title: Vladimir Horowitz: The Prodigal Returns | 6/21/2005 | See Source »

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