Word: effectiveness
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...employ crafty timing or visual distraction to deemphasize the risks. Sometimes they do so simply by using complex language: in a study of 29 drug ads that Day conducted in 2000 and 2001, Dayfound that, on average, benefit information required a sixth-grade level of language comprehension, while side effect information required a ninth-grade level...
...balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed was slower than in most drug ads and stayed consistent throughout the ad. Correspondingly, when Day tested viewer comprehension, they understood and remembered Enablex's side effect profile better than usual...
...uprooted. "A lot of people living in Harlem are protected from very drastic increases in housing prices," says Lance Freeman, a Columbia University professor whose studies have shown that the level of displacement prompted by gentrification is often exaggerated. Still, Freeman says, "if the rezoning has the effect that the city planners intend, no doubt it will significantly alter the neighborhood...
...noticed one odd side effect, however: though quieter than the Silvia, the X7 makes a small, pneumatic hiss during brewing that consistently sent Sticky into heavy-panting, tongue-lolling shock. One morning the noise made the dog jump into the shower with my daughter--and Sticky hates water. Illy says he has never heard of such a thing but notes that even perfection can be perfected. "There is never an end to possible improvements," he says. "It's an endless process." Perhaps. But I still love to fiddle, so I'm sticking with Miss Silvia. You can pry her from...
...Supreme Court ruling has had some immediate effect: those who were near their dates before the seven-month moratorium are now being quickly lined up for execution. Georgia put murderer William Earl Lynd to death on May 6. But this resolution of the lethal injection fight won't speed up the system in the long run. There will still be a deep well of public and legal opposition that will fund new challenges to capital punishment, just as there were decades of challenges and moratoriums long before questions arose about lethal injection...