Word: effecting
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...than you'd pay for any other cider or beer on offer. But price be damned, say British drinkers, who are acquiring a growing thirst for ciders in general, and premium ones in particular. Cider consumption in Britain jumped 35% last year - an increase analysts have dubbed the Magners effect. That's a tribute to a brand that has reinvented the centuries-old drink. Magners only became widely available in Britain last year, and it has already grabbed 13.7% of the cider market. In C&C's fiscal year ending Feb. 28, Magners' U.K. sales soared 262% to $431.2 million...
These are self-centered ruminations, however—what leaves us even more distraught is the lack of effect we’ve had on the student body. Nine months of peddling genuine Wisconsin-made wisdom butter in Harvard Yard may have been one human gestation cycle wasted. Had we had access to amniocentesis for our column, we would have had aborted it faster than DA’s parents chose him over the less developed fetus he shared a liver, kidneys, and large intestine with. Our sales pitch, “Let us butter your domes...
Roby proposes aggressive outreach and democratization of the Harvard image: in effect, using name recognition as a lever to ultimately expand the pool of realistically admissible candidates. The students, after all, must want to come to Cambridge in the first place...
...addition, Faculty members rejected the Undergraduate Council president’s pleas and approved a controversial new rule to hold student group leaders responsible before the Administrative Board if students suffer "serious harm" because of alcohol abuse at group parties. The policy will take effect this fall...
...show more powerful. Producer Laurie David and director Davis Guggenheim saw it and asked him to turn it into a film. Gore didn't think it would work as a movie. It has now grossed $50 million globally and sold more than 1.5 million DVD copies, and its viral effect continues. In Los Angeles, producer Kevin Wall saw it and decided to put on the global extravaganza called Live Earth. In Washington, a retired Republican businessman named Gary Dunham-in town from Sugarland, Texas, for his wife's Daughters of the American Revolution convention-saw it and started giving...