Word: echoing
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Dates: during 1940-1949
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Married. Jack Frye, 36. big go-getting president of T. W. A.; and Helen Varner Vanderbilt, 32, who month ago divorced onetime newspaperman Cornelius Vanderbilt Jr.; in Echo Canyon, Ariz. Burbled she of her husband: "He is really what a woman dreams for-the most wonderful man I have ever met. ... I guess the romance really developed from my criticism of T. W. A.'s advertising. I said...
Aircraft and automobile manufacturers alike were sure to echo William Knudsen, say that automobile factories and machines could not be adapted to manufacture aircraft. But Mr. Reuther pointed out that two automobile body makers (Murray, Briggs) had already contracted to make aircraft parts, that General Motors was producing parts for its Allison engine in a Cadillac shop in Detroit. By compulsion if necessary, by maximum coordination in any event, he would multiply such examples a hundredfold. Furthermore, he would restrict the industry's aircraft production to a few standardized types. These would be mostly trainers and single-engined fighters...
...Miller was affecting "the picturesque and untamed costume of the wild Sierras ... to the charmed astonishment of conventional London ... He and Trollope talked all the time and both at the same time. . . ." But then, it suddenly seems scarcely important: "It was long ago, long ago-and not even an echo of that turbulence was left in this room. . . . Trollope is dead. . . . Joaquin Miller is white-headed and mute and quiet in his dear mountains...
...president (until he leaves next month). After he left Batten, Barton, Durstine & Osborne to join B. & B. in 1935, the Continental account followed him. Last January Adman Bates also took over the Colgate account. Last week there were changes at CPP, of which those at B. & B. were an echo. Advertising Director Roy Peet, with whom Bates worked, moved upstairs to be assistant to President Edward Herman Little. And Adman Bates was given the option of forming his own agency to handle part of the account or of staying on at B. & B. without it. He chose the former...
Lastly, striking improvements could be made in the cheers. The new "skyrocket" cheer has done little but fizzle to this date. The "echo" is a disastrous division of a cheering section which needs concentration of is lung-power above all else. In contrast to these is the effectiveness if the musical cheer--the trumpet motif followed by a "fight!" --which was copied from New Hampshire. A few instructive evening with the New Hampshire co-ed yell leaders might be an excellent and readily-accepted requirement for the Crimson leaders...