Word: easterlies
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...goods would backfire in the not-too-distant future. Consumers are finding it difficult to absorb current production, and the retailers are finding it hard to sell their goods. An R. H. Macy advertisement appealing to manufacturers to cut their prices is the direct result of a bad Easter season. Combined with a presidential request for lower costs, and a warning from their own N.A.M. that they are charging too much, business men have been well warned of future dangers. For concrete examples of what sudden slump would mean, they have samples in the sharp cut of restaurant and night...
...This Easter all mankind seems to be trying harder than ever to find within itself some sign or hope of moral rebirth. As Paul Hutchinson reported after his world tour (LIFE, March 10), people in every nation have the same "new longing to explore the possibilities of a spiritual interpretation of reality," all other interpretations having yielded such barren fruit. In the U.S., church membership (72 million) is at an alltime high. Not for decades has religion enjoyed so much friendly curiosity...
...first springtime of the new peace last year, U.S. women shopped giddily for Easter finery. This year, things were different. Shopping was definitely sober...
...Ames have graduated, leaving behind Bill Rickenbacker, Walt Butler, Larry Gray, and Paul Coste. All of these veteran clubbers, with the possible exception of Coste, last year's appointed captain, are definitely looking forward to pitching and putting when the team starts taking its practice shots immediately after the Easter vacation...
...moulding his 1947 team. With no organized nucleus of talent from last year to from the basis of his squad, he is faced with the problem of picking a starting lineup from more than 200 candidates now working out at the Indoor Athletic Building before the opening matches in Easter vacation...