Word: dutton
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This week an event that 2,000 or more of you made possible becomes a reality at your local book store: The TIME Reader's Book of Recipes, published by E. P. Dutton...
...reader of that Publisher's Letter, Elliott Macrae, president of E. P. Dutton, thought that we should make a book of the recipes we had received. We thought so, too. Although there were about a thousand recipes on hand, we decided to get some more. A second request to women readers in the U.S. and overseas evoked another enthusiastic response-and 1,000 more favorite recipes. All 2,000 of them were turned over to Home Economist Florence Arfmann for sorting, testing, and the final selection of the 230 that now make up the recipe book...
...best way to deal with them is to kill them before they get their wings. Last week Dutton's fighters were spreading poisoned bait by airplane over as many square miles as possible in the outbreak areas. Every day 53 pilots were flying 35 airplanes in relays, as long as daylight lasted...
...Count. Dutton's experts start each summers campaign the previous autumn estimating the number of eggs that have been laid just under the ground in the chief breeding areas. Then the division publishes a brightly colored grasshopper map showing ranchers and farmers where to expect trouble...
...grasshopper war is expensive. Dutton's division expects to spend some $4-500,000 of emergency funds this year-and next year may be worse, for grasshopper populations have a way of building up over a series of years. But the effort pays off: the Agriculture Department claims that every dollar it spends on scotching grasshoppers saves $55 worth of crops...