Word: droppingly
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Dates: during 1990-1990
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...talking to the upper echelon here. Imean, how many people are going to have aproblem--you drop the old H-bomb and you're in,"said Joshua F. Laff, a visiting undergraduate fromBrandeis University...
...normally ad-fat Los Angeles Times, where August's classified linage fell 17% below the same month last year, to the New York Times, the parent company of which reported last week that third-quarter profits from continuing operations fell 43.9%, in large part because of a 10.7% drop in ad linage. Says executive director Morley L. Piper of the New England Newspaper Association: "It's an industry- wide slump -- the worst in this region, I think, since the Depression years...
...drop in importance to readers has been mirrored among advertisers. In 1946 newspapers accounted for 35% of all ad dollars spent; today they reap just 26%. While newspapers still outsell television in total advertising, TV dominates in national ads, which come prepackaged and are sold in bulk. Newspapers rely on local advertising, which is often less profitable because it must be sold bit by bit and may require costly involvement in makeup and production. In addition, much advertising that traditionally appeared on newspaper pages is now done through preprinted inserts, at lower fees, or has gone over to direct mail...
...night before the Normandy invasion, moving among the men of the 101st Airborne who were loading up for their drop, he met a man from Dodge City. "Go get 'em, Kansas," he said with a thumbs-up. When the great battles were done and Ike stood in London's Guildhall, talking about the successful struggle for freedom, he was back home again. "The valley of the Thames draws closer to the farms of Kansas," he declared...
...Night: a housewife (Cynthia Stevenson) in the little town of Derby, Wis., has turned her living room into the set for a nightly talk show. It's a homey affair: her brother-in-law is the announcer; gray-haired Mrs. Battle, her old school nurse, is musical director; neighbors drop by to chat. So do real-life celebrities such as William Shatner and Florence Henderson...