Word: driving
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...true that you can judge how successful someone is by the car he drives, then Richard Thorne is doing very, very well. Most of the time, for quick trips to meet clients in Philadelphia or Boston, the New York City--based publisher makes the drive in his turbo Porsche. When he wants to impress, as he did last summer when he and his wife attended a party in tony Westchester, he indulges his inner child and pulls out the canary yellow Ferrari. When the mood strikes, he might also tool around Manhattan in a Mercedes E series or the Corvette...
Think of it as luxury on loan. Whether it's the chance to drive a Ferrari or wear a Giorgio Armani gown, it's less about the cost and more about flexibility, convenience, choice and, ultimately, control. Exclusive Resorts, a membership-based club, offers access to more than 300 palatial vacation homes in Tuscany, Costa Rica and Mexico with as little as a day's notice. The World, a yacht that serves as a floating condominium building, lets out its staterooms for six-day cruises. In New York City, where socialites appear?and are photographed?at several galas or events...
...month, you can watch your pets or spy on the nanny while you are at the office, or turn your lights on and off to make the home seem occupied when you aren't there. You can turn your heat or air-conditioning on as you drive home. And the system can even be set to send a text message to your mobile phone if the motion sensors detect that a door or window has been opened or there is a water leak...
Forecasters are calling it a new austerity or?instead of conscious consumerism?conscience consumerism or even conscious abstention. After decades of excess and extremes, consumers are showing signs of a surprising turnabout: a collective drive toward responsibility, discretion and moderation...
...anything is to be conspicuous in this new austere era, let it be the ethics behind a product. Jolie, in her everyday life, is spotted carrying Whole Foods bags as often as a Louis Vuitton bag. Cameron Diaz and Leonardo DiCaprio drive Priuses. Labels like People Tree, Edun and Rogan are favored by the likes of Sienna Miller. And the hip British chain Topshop has appointed its first buyer to source ethically made clothing. As Salzman and Matathia point out, "Shopping with a conscience is now cool...