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...McLaren boss Ron Dennis has said. "One weak element and you're not going to win." For the investment over the years, people get to see cars that accelerate from zero to 160 km/h in 3.5 sec., and are so endowed with aerodynamic downforce that, in theory, you could drive one of these babies across the ceiling. Eventually, some of that technology filters down into the cars that the rest of us get around in: the steering wheel-mounted control systems, variable valve timing and traction control in your family car are all hand-me-downs from Formula...
Change is a word often used at election time, but in Bhutan you can sense it at every political meeting and on every door-knocking drive. In the run-up to the country's first-ever general election on March 24, voters and politicians had to figure out how democracy works and, more important, how to import the concept without hurting their traditions. A few weeks ago, in Khuruthang, a town in the verdant Punakha Valley, workers from the People's Democratic Party--the older (at just over a year) of Bhutan's two main parties--pitched a tent...
...coffee through a car window. "I've never seen that," says Schultz, who took over Starbucks in 1987 and transformed it from a six-shop seller of beans into a thread that runs through our social tapestry. He asks the barista what she's doing. She says the drive-through order was so large she decided to bring it out. Schultz waves to the driver to roll down her window--"Where are they going with 11 beverages?" he wants to know--but as he approaches the car, the driver speeds away. Sometimes it's tough to connect with your customers...
...course, every change that Starbucks has made over the past few years--automated espresso machines, preground coffee, drive-throughs, fewer soft chairs and less carpeting--was made for a reason: to smooth operations or boost sales, two inescapable goals for a publicly traded company. Those may have been the right choices at the time, Schultz wrote, but together they ultimately diluted the coffee-centric experience. "We want to have the courage to do the things that support the core purpose and the reason for being and not veer off and get caught up in chasing revenue, because long-term value...
...same time, it introduced sophisticated testing and R&D and took steps to boost efficiency and sales, like installing automated Verismo espresso machines. By no longer having to scoop and tamp coffee for each shot, baristas could make a drink 40% faster, moving customers through lines more quickly. Drive-throughs became standard, and the company released its first CD. Smith's successor was a Wal-Mart veteran, Jim Donald, who took the company into books, movie promotions and oven-warmed breakfast sandwiches, which added about $35,000 to the average store's $1 million annual sales...