Word: drinkingness
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To prepare for the M5 project, Coke's global brand manager from Mexico, Eugenio Mendez, traveled the world to see what kids are drinking and what styles and products they favor. Meanwhile, senior vice president Marc Mathieu put together a secret marketing playbook called The Manifesto, highlighting Coke's pop...
The uniforms of the attendees wore a light dusting of perspiration by the time the lights dimmed. T-shirts, some silkscreened at home, grew dark under arms and in Roschach-looking blots at the smalls of their backs. Pants slung low by hands buried in pockets gripped waists, made tight...
In a nation of increasing morality, the breaking of laws is beginning to have ethical, rather than legal, implications. At Harvard, however, traditional adolescent attitudes prevail. Here is the home of the morally void miscreant who hesitates to transgress not because of broad social implications, but for fear of personal...
At 11 p.m. last Saturday night, a Harvard College administrator had to stop and wince. He was standing at the back of Redline with an undergraduate, two architects, and an FM reporter, which was weird enough, but not the problem.The problem was an inch of amber-colored scotch. â?...
The Cambridge air is growing colder, the days are getting shorter and the Crimson football season is in full swing. Harvard-Yale football isn’t far away. The Game is at Yale this year, and perennial concerns about student alcohol consumption have again been raised in New Haven...