Word: drinkingness
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For now, most of the research is purely academic, although even brain experts anticipate that it's just a matter of time before their findings become a routine part of any smart corporation's marketing plans. Some lessons, particularly about how the brain interprets brand names, are already enticing advertisers...
JAMES YBARRA, contestant in a California radio show's water-drinking contest called "Hold your wee for a Wii"--named for the prize, a new Nintendo game machine--after a fellow contestant, a 28-year-old mother of three, died of water intoxication. The show has been taken off the...
Your parents are begging you to come home, but the thought of another week watching “Scrubs” reruns is a little too depressing. Fortunately, it’s not too late to abandon ship. Beat the intersession blues with a trip to Montreal and enjoy the...
My new friend, who would not let me print his name but volunteered he studied spying with ?Volodya? Putin (an affectionate nickname for the Russian President who earned his stripes in the KGB) and Sasha Lebed (another prominent Russian politician) in the old Soviet days, leaned over to give me...
Yes, yes, I know - the British drank tea, not coffee, so there was no particular reason to think that they would know how to make a good cup of java. Thing is, if anything, the tea in those "genuinely local shops" was worse than the coffee. You could either take...