Word: drinked
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...social norms approach is based on the assumption that many students think that their peers drink more than they actually do—and that this misperception leads students to drink more in order to “fit in.” Social norms marketing attempts to correct this misperception, with the expectation that students will then drink less. The U.S. Department of Education and other federal agencies have funded social norms programs, as have some of the largest beer companies in the United States. Anheuser-Busch has pledged $5 million to support a Social Norms Resource Center...
Heavy alcohol use is the leading threat to the health of college students, not only for the heaviest drinkers, but also for all college students—including those that abstain. Research has shown that students who do not binge drink experience many “secondhand effects” from the binge drinking behavior of other students, such as physical assault, unwanted sexual advances, vandalized property and interruptions of sleep or study...
...Cola and Pepsi a fizzy fit - with a little help from U.S. foreign policy. Since Cola Turka hit local shelves two months ago, a high-profile ad campaign has been stoking nationalist sentiment. Starring Chevy Chase as a confused New Yorker struggling to understand why anyone who sips the drink becomes instantly Turkish - sprouting a moustache, cooking stuffed grape leaves and bursting into rousing national song - the launch coincided with the heavy-handed seizure of Turkish soldiers by U.S. troops in northern Iraq. Analysts put Cola Turka's share at around 10% of the 1.2 billion-liter local market. Manufacturer...
...Like generations of Paris limonadiers before them, the Costes brothers made their way up from the Auvergne, a poor region some 700 km south of Paris. Since the 1830s, Auvergnats have dominated the café trade: they made their living hauling coal up apartment stairs while their wives served drinks to the clients. The drink-serving part stuck. Jean-Louis and Gilbert Costes grew up in the business; their mother Marie-Josèphe Costes turned the family farm at Saint-Amans-des-Cots into an inn, which filled up with returning Auvergnats every summer. They told tales...
...popcorn" flavor of Hoji and delicate Pure Green, though the utter lack of sugar startled some palates. Tea is hot these days: sales doubled between 1990 and last year, to $5.3 billion, according to the Tea Council of the U.S.A. But the sharpest increase came from ready-to-drink cold teas, whose sales grew 800% over the same period. If you want a hint of sweet, try Honest Tea's line of lightly sweetened organic teas. Still sweeter? Try SwissT's honey-infused Green Tea. --By Lisa Takeuchi Cullen