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Construction isn’t the only drawback of Claverly life—the dorms are also in close proximity to the noisy headquarters of the Harvard Lampoon, a semi-secret social organization that used to occasionally publish a so-called humor magazine...

Author: By Elaine Chen, CRIMSON STAFF WRITER | Title: Cacophony Irks Clav Residents | 9/18/2006 | See Source »

...study could cost from $94,000 to $188,000. Less expensive options can answer some marketing questions, though. For Unilever, Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment for watching TV or spotting brands. But new versions that let subjects sit up under contraptions that resemble salon hair dryers should increase the comfort factor...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...decide to take 27. (Why? Apparently because they actually like orgo and want to learn about its biological applications. Or because they are legally insane.) They are routinely excluded from the grading curve in order “to be fair” to the 17 alums. The greatest drawback of the 20/30 classes is that Garry Procter is no longer teaching them. Professor Matthew Shair, who taught 27 last year, will take over 20 this spring. Not to worry—he has certainly (read: hopefully) learned by now that copying notes from a binder to the board...

Author: NO WRITER ATTRIBUTED | Title: Organic Chemistry Courses | 9/14/2006 | See Source »

...drawback for consumers, aside from celeb fatigue, is that they miss out on some of the fun of discovering a small new brand through an unpaid plug in a magazine from their favorite starlet, like those that MAC cosmetics and Stila experienced in the 1990s. It's no surprise that a nod from a star who receives no compensation beyond a bag of freebie products has a more meaningful impact...

Author: /time Magazine | Title: Beauty: Smiling for Dollars | 9/11/2006 | See Source »

...between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers should increase the comfort factor...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

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