Word: downwards
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...Bradstreet reported a sharp gain in retail buying. Housewives, who had lofted department store sales in August 16% above the 1932 level, were flocking back to the counters; the downward sweep of the long-delayed normal summer slump seemed to be flattening out. Best buying was in the Midwest and on the Pacific Coast. Said D. & B.: ''No small part of the maintenance during the last few weeks of the headway made during the spring and summer months is attributable directly to the relentless enterprise of the NRA. . . . There has been no abatement in the rise of employment...
Everyone knows that the cricket produces its chirps by rubbing one fore wing across the other. With a microscope and sound camera Entomologist Frank Eugene Lutz of the American Museum of Natural History lately discovered that a cricket, outheifetzing Heifetz, makes a full-tone slur downward from the fifth "D" above middle "C" in one-fiftieth of a second. It makes four of these notes, separated by infinitesimal pauses, at each stroke of its bow. The cricket's stridor is a love song, produced only by the adult male. When the bemused female approaches he tones down his serenade...
...Houses or the Union will find food prices in Harvard Square restaurants are essentially the same as last year. Board in the Freshman dining hall will be $8 per week instead of last year's $9, and $8.50 in stead of $9 in the Houses. This downward change was announced before the National Recovery Act went into effect...
...lady. Then occurred the same mishap as befell Commander Settle and his stratosphere balloon over Chicago last fortnight. The valve refused to close again, down came the balloon. Aeronaut Harris dumped all ballast, threw overboard his own clothing and even his fiancee's. Still the balloon plunged downward. Grimly Harris kissed his companion goodbye, then jumped to his death, lightening the basket enough to save her life...
...General Electric bulb, also intended chiefly for highways, is equipped with a reflector resembling a "floppy bonnet" to concentrate the light downward, prevent it from being diffused in all directions. It consumes between 80 and 90 watts; its light output is equivalent to that of a Mazda lamp consuming 215 watts...