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These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl...
According to media reports, the informant first approached tax authorities in the German state of North Rhine-Westphalia with the deal last month. The individual provided a sample of the data, which authorities are now checking to determine its legitimacy. Details of the proposed deal were then leaked to the...
An earlier version of the Feb. 3 news article "Though FAS Slims Down Budget, Work Lies Ahead" stated that the Faculty voted to change the name of the Department of Comparative Literature into the Department of Literature and Comparative Literature. In fact, the original name of the department was Department...
Nevertheless, Harvard does already have an impressive array of environmental courses under the Center for the Environment and is introducing courses this year like the Science of Energy, along with a handful of freshman seminars that focus on sustainability. But Harvard still lacks a cohesive undergraduate program for students to...
Anwar has dominated Malaysian politics for more than four decades - first as a student leader in the 1970s and then as a rising minister in the government of Mahathir Mohamad. Eventually, as a powerful and charismatic Deputy Prime Minister, Anwar was poised to unseat Mahathir and take the reins of...