Word: doubledealing
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The use of advertising as the strongest force in moving goods is a uniquely American contribution to economic life-and like most things American, constantly in flux. Born as a big business with the rise of national magazines around the turn of the century, advertising has changed bewilderingly since then...
As Americans grow more sophisticated, however, the admen are turning to subtler appeals. Board Chairman David Ogilvy of Manhattan's Ogilvy, Benson & Mather plumps for detail-packed text ("How Super Shell's 9 ingredients give cars top performance." "25 facts you should know about KLM") on the grounds...
In fiscal 1960 agencies of the federal government spent about a billion dollars in institutions of higher education--$450 million for research, $44 million for facilities, $388 million for scholarships and fellowships, and $217 million for various programs of instruction. The large total does not include the amounts spent in...
Yet, while other Europeans despair of ever winning back their lost business, Sweden's 700-year-old shipbuilding industry keeps right on expanding. Since 1950, new tonnage from its shipyards has nearly doubled (to 742,068 tons). Today Sweden ranks fourth among shipbuilding nations (behind Japan, 1,799,342...
Indeed, strong evidence exists for this argument. Certainly, the bulk of Federal aid in the Faculty of Arts and Sciences is distributed among the chemists, physicists, and applied mathematicians. For example, the government gives $5 million yearly to cover the administrative costs of the Cambridge Electron Accelerator, a machine which...