Word: doubledealing
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For now, commercials are extremely restricted: they are bunched together in a nightly two-minute package of 15-and 30-second spots, shown in black-and-white on one of the country's two channels. By U.S. standards, the rates are modest: $7,600 for 15 seconds and $14...
Pocketbook Appeal. On the campaign trail, both candidates do their best to appeal to pocketbook interests. Humphrey, using a theme that has been generally successful for decades, maintains that U.S. citizens "have never had it so good." He always adds: "Don't let the Republicans take it away." To...
It is to the perpetuation of this that Vellucci has dedicated himself. Some years ago he had the entire neighborhood zoned residential and now supports either an immediate rent freeze or rent control for the whole city even though East Cambridge--so long as remains as it is--will have...
Positive Force. A graduate of California's Riverside campus, Young earned his Ph.D. in political science at U.C.L.A. and gained some practical knowledge about the subject while serving for two years in Washington as an aide to Congressman Lee Metcalf. In 1959, he was hired as a staff assistant...
Building on Blue Chips. His mode of departure reflected his belief in calm continuity. Well aware that ad agencies often slow down when their bosses grow old and linger too long, Strouse began planning his own retirement three years ago. He tapped Dan Seymour, a one time soap-opera actor...