Word: dotcom
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Dates: during 2000-2000
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...began with all those Super Bowl dotcom commercials aimed at brand awareness, where you did in fact become aware of the brand. You just had no idea what the brand did. ("ProtoLink: the Enterprise Solution for Internet Strategy. Because the future is where decisions will be made.") And throughout the year there were more and more of those ads for prescription drugs that didn't supply the smallest clue to what disease the miracle drug was supposed to cure. ("Sue, have you tried Protozip? It sure worked for me!" "No, Donna, I haven't, but I'm going to call...
...KEDCOMPANY.COM Eve.com Pets.com Garden.com--this was the year their bright and shiny dotcom promises turned to bitter ashes. This website with its unprintable name that suggests an unseemly demise has become essential reading for its gleeful tracking of the Internet industry's dot bombs, layoff by layoff...
...Hollywood that includes John Travolta, Bruce Willis and Tom Cruise. Nearly 20% of the $15 billion that Hollywood is using to make films and videos this year has come from Germany, where in 1999 the words media project had the same dizzying effect on investors as dotcom...
...dotcom world has gone to work for K Mart? It certainly looks that way. Refugees from Pets.com Eve.com Productopia, PlanetRX and just about every other recent flameout have landed here. Last Christmas, Bluelight.com (60% owned by K Mart; other investors include Martha Stewart) was an industry joke. Now it boasts an inventory of 30,000-plus items, more than 1 million unique visitors monthly and a massive, last-minute rollout of 3,600 Internet kiosks in 1,200 K Marts across America. CEO Mark Goldstein is blithely turning away job applicants--unheard of in employee-hungry Silicon Valley--and even...
...before a single retail site burst online, America had too many retail stores. By 2000, it also had too many e-tail stores. Result: shuttered sites, struggling shops and shredded profits across the sector. Poor performance by such companies as the Gap, Nordstrom and J.C. Penney added to the dotcom carnage in the stock market. And new worries that consumer spending is slowing, presaging a recession, have made this Christmas the most critical in years...