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Consider the example of Mimi Donaldson, 57, a Los Angeles motivational speaker and author. Donaldson regards herself as something of an aficionado of museums--having been to 50 of them around the world. But when, on a recent business trip, she toured Washington's International Spy Museum, she found the experience unlike any she had ever had. The five-year-old facility is the only one in the world dedicated entirely to espionage and features artifacts, interactive displays, films, video and historic photos. Exhibits show how to create and hide coded messages, tell the story of celebrity spies such...

Author: /time Magazine | Title: Capital Assets | 10/2/2005 | See Source »

...Donaldson saw items ranging from a 1777 letter by George Washington authorizing a network of spies in New York City to a latter-day camera so tiny that it is concealed in a button. "I grew up in the cold war, where we sat under our desks in school during drills and hoped that we wouldn't be bombed," Donaldson says. "The Spy Museum brought that time in my life back to me in full, living color...

Author: /time Magazine | Title: Capital Assets | 10/2/2005 | See Source »

...Washington's specialty institutions, the Spy Museum seems to have a particular appeal for baby boomers, perhaps because they have the historical perspective with which to appreciate the subject. According to Peter Earnest, founding executive director, 75% of the museum's visitors are 50 and older. Boomers like Donaldson can live out their Mission: Impossible fantasies by selecting an undercover persona--complete with false name, age and other traits--upon entering the museum. Before they exit, an interactive display tests them on how well they remember the details of their new identity...

Author: /time Magazine | Title: Capital Assets | 10/2/2005 | See Source »

Competition for the journalist's berth is fierce. Although ASJMC would not reveal the names of any applicants, those vying to become the first reporter in space were rumored to include NBC Anchorman Tom Brokaw, The Right Stuff Author Tom Wolfe and ABC White House Correspondent Sam Donaldson. Former CBS Anchorman and veteran Space Reporter Walter Cronkite proudly announced that he was in the running. To be considered, applicants must be U.S. citizens and have five or more years of full-time professional experience reporting contemporary events in print or on television or radio. There is no age limit...

Author: /time Magazine | Title: Space: Dateline: Aboard the Shuttle | 6/21/2005 | See Source »

Wall Street investors have greeted the home-shopping concept as if it were the next big bonanza, like personal computers or genetic engineering. "It's TV as another shopping mall," says Stuart Robbins, who follows the retailing industry for Donaldson Lufkin & Jenrette, the investment firm. When HSN went public last May, its shares skyrocketed from 18 to 42 on the first day, and are now about 118 (after adjustment for a 3-for-l stock split...

Author: /time Magazine | Title: Can You Believe This Price? | 6/21/2005 | See Source »

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