Word: displaying
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Dates: during 1940-1949
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Most U.S. retail merchants would rather unwrap a beefsteak in a lion's cage than display nylons openly, let alone advertise them. The few who have tried have repented almost immediately-once in Chicago a horde of irritable females chased a proprietor out a fire escape when his supply of nylons was gone...
...such pessimistic talk was drowned out by the hullabaloo raised by the first public showing of the Kaiser and Frazer automobiles in Manhattan's Hotel Waldorf-Astoria (a simultaneous showing on the West Coast was called off because the two handmade models on display in Manhattan were the only ones the company had). Some 156,000 New Yorkers climbed five flights of stairs and stood in line to look at the shiny green and red models...
Then Kaiser-Frazer ran full-page ads announcing that its cars would soon be on display, although actual car production is months away. Front-page newspaper stories about Kaiser-Frazer's new labor contract brought more publicity. Plans to lease a West Coast plant leaked out. Result: Kaiser-Frazer stock shot up from 15 to 24¼. At the new high price at which the stock is now selling, the new stock issue would bring the corporation over...
Then the Russians from Tass agency weighed in: Did the General know about the outrages committed by U.S. troops against the Soviet Union? (Two G.I.s reportedly beat up a Russian; another drunk yanked a Soviet flag off a store display.) Didn't he think such acts were caused by vicious anti-Soviet propaganda...
There was no outpouring of goods. Much of the work that industry was doing was to prepare for production and refill the pipelines to consumers. Example: 298,000 refrigerators had been produced, but 150,000 of them were needed for display in showrooms. The next 298,000 will be a different story...